Advancement Project National Office Announces Get Out the Vote Partnership to Turnout Young Voters of Color

WASHINGTON – Today, Advancement Project National Office announced a new partnership with Win Black / Pa’lante to motivate young voters of color to cast a ballot in the 2020 elections and fight mis- and disinformation targeting Black and Brown voters.

The announcement comes on the heels of the launch of Advancement Project Nation Office’s young voters of color campaign, Vote. By Any Means Necessary, focused on mobilizing Black, Latinx, Native and Asian American and Pacific Islander (AAPI) voters ages 18-24. In partnership with the Win Black/Pa’lante network, the campaign unveiled a new content series, tested and optimized for mobilization in battleground states. The content series advances messaging informed by Advancement Project National Office’s national polling of young voters of color and focus groups in September 2020.

“We are excited to partner with Win Black/Pa’lante to educate and energize Black and Brown voters to cast ballots,” said Judith Browne Dianis, Executive Director of Advancement Project National Office. “Generation Z and Millennials compose 37% of this year’s electorate and are motivated to translate the power they’ve built in the streets this year into electoral power at in voting booth.”

The targeted assets will form a critical part of Win Black/Pa’lante’s broader effort to move 100,000 Black and Latinx voters to the polls in 12 states. Advancement Project National Office joins 100+ grassroots partners in the Win Black / Pa’lante network, alongside New Florida Majority, New Georgia Project, and other grassroots partners committed to amplifying the creative content.

Voting resources can be found at: http://advancementproject.org/vote, as well as in the Win Black / Pa’lante content library, which includes hundreds of free, tested assets for use by communities of color at large.

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Advancement Project National Office is a next-generation, multi-racial civil rights organization. Rooted in the great human rights struggles for equality and justice, we exist to fulfill America’s promise of a caring, inclusive and just democracy. We use innovative tools and strategies to strengthen social movements and achieve high impact policy change. Visit www.advancementproject.org