2020 Young Voters of Color Messaging Guide - Advancement Project - Advancement Project

2020 Young Voters of Color Messaging Guide

With the fate of Black lives and our democracy literally on the ballot this fall, it is critical we motivate young voters to cast a ballot. This guide provides messaging insight on how to motivate young voters of color ahead of the November 2020 elections for President, sheriffs, state attorneys, judges and more. Based on focus groups and national polling of Black, Latinx, Native and Asian and Pacific Islander (AAPI) people ages 18-24 years old, we have crafted language to help advocates mobilize young voters of color to cast a ballot. Through consistent work with our Young Voters of Color Advisory Committee – a diverse group of Black and Brown young adults from across the country – we also learned the challenges facing this demographic and their vision for civic engagement.

We have used their feedback, opinions and dreams to thrive to inform our Young Voters of Color Campaign, Vote. By Any Means Necessary, and hope you will do the same.



We sued to extend Virginia’s voter registration deadline. Now voters must use it!

The 2020 election will be one of the most important elections of our lifetime, and it is important that every Virginia voter who wants to cast a ballot register by 11:59 pm tonight, October 15.

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Voting Rights Organizations Celebrate Legal Victory Extending Virginia Voter Registration Deadline Through October 15

A U.S. District Court ruled that Virginia must extend the voter registration deadline to Thursday, October 15 to remedy the harm caused to voters when the state’s voting systems went down on the final day of voter registration.

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Voting Rights Organizations File Lawsuit to Extend Virginia’s Voter Registration After Statewide Voting System Failure

ALEXANDRIA, Va.– Tonight, a coalition of voting rights groups filed a lawsuit in the U.S. District Court for the Eastern District of Virginia against the Virginia Department of Elections and the Virginia State Board of Elections to extend Virginia’s voter registration deadline after the Commonwealth’s voting systems went down earlier today, the last day that Virginians can register to vote. The lawsuit was filed this evening by Virginia Civic Engagement Table, New Virginia Majority, League of Women Voters of Virginia, Advancement Project National Office, and Lawyers’ Committee for Civil Rights Under Law. The groups are seeking to extend the…

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Those Who Inspire Us—Honoring Loved Ones for Latinx Heritage Month

By Jorge Vasquez, Power & Democracy Director As we celebrate Latinx Heritage Month, I reflect on my Abuelita Cookie, her strength, her wisdom, her resilience and the lessons she instilled in family, my community and me. There is no question in my mind that, if Abuelita Cookie were alive today, she would be marching with Black Lives Matter protesters, organizing around the lack of police accountability, and encouraging everyone to take it to the polls this November. Esperanza “Doña Esperanza” Moreno or “Abuelita Cookie,” as her grandchildren referred to her, was 111 years-old when she passed away in 2004. She…

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Voting Rights Organizations Resolve to Protect Florida Voters as State Continues History of Voter Suppression

On Friday, October 9, a coalition of voting rights organizations reacted to a court’s decision not to extend Florida’s voter registration deadline after the state’s online registration system crashed on Monday.

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Continuing the Fight for Equality Through Latinx Heritage Month

During Latinx Heritage Month, Advancement Project National Office is reflecting on the Latinx community and continuing our fight to strengthen policies that impact members of this community. This fight includes a path towards immigrant justice. The U.S immigration policy has historically been rooted in racism with entry restrictions and exploitation based on race. Advancement Project National Office, in partnership with United We Dream, Farmworker Labor Organizing Committee (North Carolina), Georgia Latino Alliance for Human Rights, Florida Immigrant Coalition, and the Fair Immigration Reform Movement, is seeking to end the unnecessary and unjust criminalization of immigrants…

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New Research Indicates Racial Justice is Top Factor Motivating Young Voters of Color

National poll reveals structural inequality, police brutality and coronavirus pandemic are at top of minds for young voters of color heading to the polls WASHINGTON— Young voters of color say they are headed to the polls in November because they want to see change around systemic inequality and racism, according to a series of focus groups and findings from a recent poll released today by Advancement Project National Office. The data was collected as a part of the organization’s Young Voters of Color Get Out the Vote Campaign. The campaign, which launches today, aims to motivate and mobilize young people of…

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Let’s Get You Ready to Vote! Join us today, tonight and next week!

We’re another week closer to Election Day, and this week we’re watching the vice presidential debate, uplifting messaging around young voters of color, and teaming up with the Washington Football Team to encourage people to register to vote. Check out what we have going on this week: Tonight, Kamala Harris and Mike Pence will face off in the first and only vice presidential debate of the election season. Last week’s presidential debate incorrectly framed the uprisings this summer. Will this week’s debate attempt to falsely mischaracterize the movement to defend Black life? Listen in at 9pm ET and join the…

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Voting Rights Organizations File Lawsuit in Florida to Extend Voter Registration Deadline as Online Voter Registration System Crashes

A coalition of voting rights groups filed a lawsuit against Florida Governor Ron DeSantis and Secretary of State Laurel M. Lee to extend the voter registration deadline after the state's online registration system crashed.

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What you won’t hear at tonight’s Presidential debate

One topic that will likely be framed incorrectly during the Presidential debates? The murder of Black people and the subsequent uprisings this summer.

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